Employer branding events are valuable at five moments: (1) Pre-hire: meet-and-greet events and open days. (2) Onboarding: a first day or week that shows who you are. (3) Culture reinforcement: staff parties, kick-offs and team days. (4) Recognition: anniversaries and awards ceremonies. (5) Alumni: gatherings that keep the bond with former employees alive.
Each moment calls for a different format and tone, but the goal is always the same: making your employer brand tangible.