How do you get dealers to attend your event?

Question

Accepted Answer

Three things work. First, the content: make sure dealers know in advance that they'll take away something concrete for their own business. Not vague 'strategy updates' but a promise like 'after this day you'll sell 15% more to small retailers'. Second: make it exclusive. No mass invitation, but a personal approach from the account manager. Third: make the evening count. A special venue and an experience they won't get at a competitor. Combine those three and your turnout climbs to 80% instead of 40%.