You can adapt an existing concept to your company culture in five ways. 1) Keep the core, change the wrapping: a standard concept gets your brand colours, your language and your atmosphere. 2) Make the content locally relevant: what works for a tech company calls for a different shade at a traditional organisation. 3) Choose speakers who fit your culture, for example young and energetic, or established and experienced. 4) Tune the duration: two hours of work session suits a start-up, half a day a formal organisation. 5) Think about the venue: an innovation lab fits a trendy brand, a learning centre a traditional environment. Adapting doesn't mean diluting, but tailoring. Make sure the core of the concept fits your brand promise. Live Impact always tailors concepts to your context.