How do you write a good brief for a corporate event?

Question

Accepted Answer

A good brief for a corporate event contains at least six elements. They are: the objective, the target audience, the number of guests, the preferred date or period, the budget and prerequisites. For the objective, state what needs to be different after the event. For prerequisites, think of an in-house venue, dietary requirements or maximum travel time. Write it on a single A4. Share it with your project team and your agency. Without a brief, everyone works from assumptions, and that delivers a messy result.