A company award goes to active use on your careers page, LinkedIn company profile and in your recruitment campaigns. "FD Gazelle winner" or "Best Employer" attracts candidates who want to work for a recognised and growing company. And those are exactly the people you're looking for.
Communicate the award internally too: your team contributed to it and deserves recognition first. Use the logo in your email signature, proposals and company presentations. An award has a shelf life of several years, but only if you keep using it.
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