A BBQ is food, not a concept. A summer party becomes more than a BBQ as soon as there's a mechanism underneath.
A mechanism is what guests experience, in one or two sentences. Example: everyone marinates the meat in a mix from a country of their choosing. Or: teams build picnic blankets per department and the best-dressed department wins something that stays on display all year.
Three things matter. Use the season (outdoors, food, light). Connect with your company DNA. Keep it simple. The best mechanisms are everyday, not artistic.
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