The four most effective formats:
The reveal: a moment of tension and emotion. A cloth that falls, a film that plays. Simple and powerful, works best with advance announcements.
The walk-through experience: a journey in which guests live through the story. Each room a chapter: past, present, future. Ideal for complex rebrandings.
The festival: celebrate the new brand with entertainment, food and music. Fits well with anniversaries or major milestones.
The roadshow: the same launch at multiple locations. Personal and powerful for organisations with sites across the country.
More on each format in our article on rebranding events.