A serious brand activation with concept, production and reach costs between €25,000 and €250,000. A small activation in one city for a day starts around €25,000. A national activation with media attention, multiple moments and on-site production runs towards €150,000 to €250,000.
The biggest cost items are production, creative talent and choice of moment, not handing out flyers. Also expect eight to fourteen weeks of preparation for an average concept. More complex is sixteen to twenty weeks. Whoever calls three weeks in advance gets a sampling. Not an activation.
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