Dealer days cost on average €150 to €400+ per participant. A one-day programme with lunch and drinks sits around €150-200+ per person. A two-day programme with dinner, overnight stay and entertainment rises to €350-400+.
Weigh that against the value of your dealer network. Does one dealer deliver €100,000 a year in revenue? Then €15,000-20,000+ in a dealer day makes sense for loyalty and activation.
Want to know more about organising dealer days? Read our full article →