What do you do with UGC after the event?

Question

Accepted Answer

After the event, collect all UGC by actively monitoring the event hashtag with tools like Sprout Social or Hootsuite. Ask creators for permission to reuse. Curate the best content: make a highlight reel, bundle the strongest stories and quotes. Reuse the material on your website, in sales material and in invitations for the next event. Thank the creators by reposting their content with a personal message. This strengthens the relationship and increases the chance of UGC at your next event.