When do you engage an event marketing agency?

Engage an event marketing agency as soon as the event becomes too big for your internal team. Concrete signals:

• More than 75 guests or longer than half a day
• Strategic goal: product launch, anniversary, customer loyalty or recruitment
• No permanent event manager on staff and it is one-off or annual
• Internal team has already been working above capacity for three months
• Budget for the production itself is 8,000 euros or more

As for timing: call an agency at least 12 weeks before the event. For large events 6 to 9 months in advance. At Live Impact we prefer to start right at the idea stage. The first weeks determine whether the concept becomes distinctive or generic. Engaging an agency later as a firefighter rarely works well. Plan an exploratory meeting.