Not every event needs a separate coordinator. An experienced marketing manager can easily handle drinks for 50 people on the side. But as soon as one of three factors comes into play, a coordinator is no longer a luxury but a necessity.
Three signals. More than four external suppliers on a single day: catering, technology, entertainment, transport, hosts, furniture. More than 150 guests of which one group receives VIP treatment. Or a programme with more than four substantive changes between stage, workshop and networking moment.
A fourth signal is softer but equally important. If the client wants to be present as host himself, he has no capacity to direct at the same time. The coordinator then replaces his attention on the logistical side.
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