A striking trade fair stand sets itself apart in several ways. First, the visual design. Use colour, height differences and lighting. Avoid a flat layout. Place elements at different levels. Second, human contact. Put your best people at the front. A warm smile and eye contact work better than flyers. Third, activity or interaction. A demonstration, quiz or giveaway attracts people. Passive stands get ignored. Fourth, storytelling. Tell people what you do, not who you are. Not 'we are company X', but 'we make workflows 3x faster'. Fifth, a prime spot on your stand. Make sure your most interesting offering is at the front. A limited stock of premium giveaways (100 items for 500-plus visitors) creates urgency. Live Impact designs stands that visitors truly want to enter.