Communicate transport information at three moments. First moment: in the invitation, with parking advice, public transport route and any shuttle arrangement. Second moment: in the reminder email 48 hours before the event, repeating the transport info, with a route link and the shuttle times. Third moment: on the day itself at the entrance, with signage for parking guidance and shuttle boarding points. Also consider an event app or simple web page with all the transport information. Guests on their way want to quickly find on their phone where they need to be.
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