A sales meeting has an explicit commercial objective: generating leads, closing deals or presenting products. A client event has connection as its objective, deepening the personal relationship with existing customers and partners, without direct sales intent.
That difference is noticeable for guests. A client event where the host gives a sales pitch anyway damages the relationship more than it strengthens it. The business conversations that arise after a good client event always come at the guest's initiative. Never as the result of a sales moment. That is exactly the power of client marketing through events.
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