A sampling agency hands out products in public space. The goal is reach and product-in-hand: hostess, tent, sample pack, repetition.
A concept-driven brand activation agency like Live Impact devises activations in which the brand becomes an experience. An experience people remember, even without a product in their hands. Both are legitimate for different questions.
Do you have a product people need to taste? Choose a sampling agency. Do you have a story, a standpoint or a positioning that people need to notice? Choose a brand activation agency that starts with the brand, not with the format.
Want to know more about a brand activation agency? Read our full article →