An events agency devises and produces events: a conference, a staff party, a customer day. The main question is how to create a successful gathering with an audience you already know.
A brand activation agency works the other way round. Here the main question is: how do you reach an audience you can't get into a room? You find them in their place, in their moment. An activation more often takes place in public space. It can be an unexpected occurrence or a place where people already are. The overlap is in production. The difference is in the question you ask at the start.
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