A customer day is specifically for existing customers. A client day is broader. Prospects, partners, suppliers and former colleagues come too. That makes the format different.
A customer day can have depth. You know who is in the room, what they do and what their questions are. A keynote on sector developments works then. A roundtable on a shared issue too.
At a client day that doesn't work: too many different goals in the room. There you choose a networking moment with light content. A customer day invests in depth, a client day in breadth. Both have value, but not at the same time.
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