An IDEA-certified agency has been externally assessed on quality, transparency and working methods. A regular agency is not assessed on that. In concrete terms this means: certified agencies work with structured brief processes, clear quotations without hidden costs, and demonstrable agreements around safety and sustainability.
Agencies without the quality mark can be excellent, but offer less guarantee of consistent quality. For events with a budget above €25,000 or high reputational value, it is smart to choose a certified agency.
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