A kick-off marks a new beginning with positive energy: a new year, project or team. A merger event is more complex: it has to bring two organisational cultures together in a context of uncertainty and sometimes resistance. At a kick-off everyone is enthusiastic. At a merger event there are also worries, questions and sensitivities around loss of identity. The programme of a merger event acknowledges those emotions first, before looking ahead. That makes it fundamentally different.
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