What is the difference between an event logo and a company logo?

A company logo is made to last for decades — stable, recognisable and brand-bearing. An event logo has one job: to carry this one moment, evoke the right atmosphere and then disappear.

That gives an event logo much more freedom. It can surprise, go further in character and step outside the fixed brand guidelines. Live Impact designs event logos that fit the concept of the event — as an extension of the brand, but with a voice of its own.

More about business events