What is the difference between an events agency and an event marketing agency?

Question

Accepted Answer

An events agency organises events: venue, catering, entertainment, logistics. An event marketing agency does that too, but actively thinks along about the marketing result of the event. The starting point of an events agency is "what kind of event do you want?" The starting point of an event marketing agency is "what do you want to achieve, and is a live event the best instrument?" That second question sometimes leads to a different event format or a different scale. The biggest difference: an event marketing agency helps you formulate KPIs before the event. Afterwards, it measures whether it worked.