The name is the designation — short, recognisable, used in calendar bookings and conversations. The slogan is the feeling beneath it: the line that explains what the event promises or radiates.
Many events have both: a fixed name that is recognised year after year and a slogan that changes and aptly describes the theme of the moment. The name works for the long term; the slogan works on invitations, décor panels and promotional material. Live Impact helps develop both.