Send invitations for a New Year's reception 4-6 weeks in advance. This gives guests time in their diary, without the event already being over. For very senior audiences (C-level, politicians) you'd rather go to 8-10 weeks. A reminder two weeks beforehand helps you close the registration deadline on time (usually 1 week before the event). A second reminder one week beforehand helps prevent no-shows. Digital invitations work fine, provided they're well designed. Always close with a clear RSVP deadline. Live Impact handles the full invitation and reminder logistics tailored to your guest and media mix.