The budget for a brand activation varies widely depending on scale and ambition. Small activation (1 location, 1 day): 5,000-15,000 euros for staff, product and setup. Medium-sized activation (3-5 locations, 1-2 weeks): 50,000-150,000 euros for merchandise, mobile units and media. Large activation (nationwide, 1 month, multiple locations): 300,000 euros or more. Examples: a pop-up shop in a shopping centre for 2 weeks costs 30,000-50,000 euros including hire, staff and décor. A sampling campaign with 1,000 samples on the street in 3 cities costs 15,000-25,000 euros. A VR experience tent at a festival comes to 40,000-60,000 euros. A bespoke interactive installation costs 80,000-200,000 euros. Tip: the largest part of your budget goes to logistics and staff (50%). Less goes to product (30%) and the rest to creation and technical production. Live Impact advises on the budget per activation type.