How do you measure the success of an event marketing campaign?

Question

Accepted Answer

You measure the success of an event marketing campaign via KPIs that you formulate before the event. Examples: number of leads, brand awareness (via a survey before and after), media attention and attendee satisfaction (NPS). Also relevant: revenue from event contacts (in the 3 months afterwards) and community growth (new followers, members). A good event marketing agency helps you choose the right KPIs. That agency builds the measurement in as part of the event design, not as an afterthought.