How do you measure the success of an influencer event?

Question

Accepted Answer

Measure success on four levels. Reach: add up the impressions of all posts, stories and reels from the influencers present. Engagement: tally likes, comments, shares and saves of the content. An engagement rate of 3 to 5% is good. Media reach: see whether the event led to press attention, blog posts or mentions on other channels. Commercial impact: trace a rise in website traffic, product enquiries or sales back to the event. Use UTM tags in shared links and monitor your analytics in the weeks afterwards. Determine these metrics in advance so you can measure with focus.