An event communication plan prevents fires in the final week. Guests, speakers and suppliers know exactly what they need and when. Six steps:
- Map your audiences: invitees want practical info, speakers want briefs, suppliers want run sheets
- Set up a timeline: save-the-date 8 weeks beforehand, invitation 6 weeks, programme 3 weeks, practical info 1 week, reminder 2 days
- Choose channels: email for formal, WhatsApp for last-minute, app or microsite for the programme
- Hold your tone of voice: not suddenly corporate if the rest is informal
- On-site: signage, programmes on seats, push notifications via the event app
- Afterwards: thank-you email within 48 hours, photos within a week, evaluation within two weeks
Live Impact builds the communication plan alongside the concept, not as an afterthought.