How do you brief a speaker for your event?

Question

Accepted Answer

A good brief is a conversation, not a document. Call your speaker and share four things. The theme and core message of your event. The context of your organisation: what's going on, what people struggle with. The make-up and knowledge level of your audience. And what you want to see differently after the event. Also agree on what you don't want: no sales pitch, no political statements if that doesn't fit. Discuss the technical details and schedule a short check-in a week before the event. The more specific your brief, the stronger the performance.