Creating excitement before a product presentation boosts anticipation and turnout. Tactics that work: (1) a teaser campaign via email or social (mystery/countdown). (2) A preview by an influencer or expert ('something revolutionary coming soon'). (3) Exclusive early access for a VIP list. (4) Limited spots or early-bird tickets that sell out quickly. (5) Drip content on social media with hints. (6) A press release for media (news creates buzz). (7) Community building ('who wants to be on the front row first'). (8) An endorsement from a well-known figure or testimonial from an expert just before the event. Avoid over-promoting (loses excitement), staying vague (misses buzz) and too long a waiting period (loses relevance). Live Impact directs pre-launch campaigns that create real FOMO and fill the room.