A slogan for your event marketing is more than a title. It is the mental hook with which people remember and pass on your event. A good slogan is short (3 to 6 words), suits the goal and audience, and works across multiple channels. Use the slogan from the first invitation through to after the event. Place it in the subject line of emails, on signage, on socials and on the event page. Strong slogans use alliteration ('Forward. Further. Faster.'), contrast ('Small event, big effect') or a direct call ('Pull up a chair'). Test your slogan with 10 colleagues before the final choice. Ask what they feel about it, not what they think of it. A slogan that evokes emotion works better than one that only informs. Keep it the same throughout all communication, including after the event in summaries and aftermovies. A slogan that sticks gives your event a second life in conversations at the office. Live Impact develops slogans that carry the concept and keep the event alive.