A press conference on the opening day deserves separate preparation. Schedule the press moments 30 to 45 minutes before the official opening. That gives journalists time to capture footage and quotes. Work with a press kit: press release, fact sheet, high-resolution photos and contact details for the spokesperson. Send the invitation 2 weeks in advance with a clear RSVP. A deadline of 3 days before the opening helps with planning the room layout. Appoint 1 spokesperson on behalf of the company. Give the board and speaker a short media training: core message in 30 seconds, 3 quotes ready, handling tricky questions. Count on 20 to 40 minutes for the press conference itself: a short presentation, press rounds and one-to-one conversations. Plan a separate room with good sound and lighting for cameras. Provide coffee and water, no alcohol. Always close with a group photo. Live Impact arranges press conferences from invitation to media follow-up.