To keep online attendees engaged, you need to design the programme deliberately. Practical steps follow below. One: bring in a dedicated online host or moderator who follows the live chat. Two: make sure speakers know that online attendees are watching too, so they don't feel isolated. Three: build in interaction through polls, question rounds and breakout sessions. Four: give online attendees direct networking moments through speed-networking rounds in breakout rooms. Five: ensure varied content that keeps engaging online too, so no long speeches in a row. Six: close the experience with a separate online moment for the online attendees. Many events forget their online attendees. That can be done better. Live Impact builds equal value for both groups.