How do you prevent no-show at a free event?

Question

Accepted Answer

Limit the number of places and communicate it ('80 places, once it's full it's full'). Ask for active confirmation rather than a simple sign-up. Send reminders that add value. Send a teaser two weeks in advance and practical information a week beforehand. Send a calendar link two days before and a mood image on the morning itself. Build engagement by asking attendees for input in advance. And consider a deposit system: attendees pay a small amount that they get back when they turn up. Even 25 euros halves the no-show.