Yes, Live Impact starts every project by defining your event DNA. We conduct interviews with your core team and analyse your brand position, your brand identity and your communication tone. We bring it all together in a one-page DNA document. This document becomes your reference point: all event choices later (venue, speakers, format, catering) must meet it.
This gives your event authenticity and coherence. Your attendees feel that it's 'real', not copied from another event. We also help you prevent DNA drift. Every edition of your event feels like 'your event' and not different each time.
Get in touch and we'll start with a DNA discovery session. This is an investment that benefits you across several events.