Generating leads at a trade show requires a system, not chance. A good strategy has six components. 1) Lead capture tool: place a tablet or QR code scan at your stand so that every expression of interest is captured immediately. 2) Qualifying: not every visitor is a relevant lead. Filter by company size, role and budget fit, and don't waste time on irrelevant conversations. 3) Momentum: make sure your stand has full energy. A busy stand attracts more visitors. 4) Giveaway strategy: premium offers (free audit, whitepaper) for real interest and a cheap giveaway (sticker) for brand awareness. 5) Follow-up: 80% of leads are lost because follow-up steps are poor. Start emails or phone calls immediately after the trade show (within 24 hours). 6) LinkedIn: collect the LinkedIn profile of interested people immediately so you can network later. For a stand with 500 visitors, expect 30-50 quality leads. Live Impact helps you optimise lead capture and follow-up.