The costs depend heavily on the format and the scale. An exclusive client dinner for 10 to 20 top clients usually costs 3,000 to 8,000 euros. An experience day for 30 to 80 clients ranges between 8,000 and 25,000 euros. A larger annual client event for 100 to 300 guests costs 20,000 to 60,000 euros or more.
The investment carries a lot of weight when you consider what one client brings in per year. Segment your budget by client groups and invest the most in your highest-revenue categories. Live Impact helps you make those choices wisely.
Want to know more about relationship marketing through events? Read our full article →