A product presentation or launch costs roughly €250 to €350+ per person ex. VAT for 250 to 500 guests. For 500 to 1,000 guests you should count on roughly €225 to €325+ per person. For 1,000 to 2,000 guests you should count on roughly €200 to €300+ per person. For more than 2,000 guests you should count on roughly €150 to €200+ per person. All amounts excluding VAT, including venue, catering, entertainment and production.
A product presentation is production-intensive: branding, AV, demonstration zones and press take up a large part of the budget.