Gamification can be cheap or expensive, depending on the complexity. A basic set-up costs roughly 2,000 to 5,000 euros. Think of digital points via an event app, leaderboards and simple prizes such as gift vouchers or branded merchandise. More advanced set-ups cost considerably more. With live tracking systems, custom challenges and a larger prize package you quickly run up to 10,000 to 25,000 euros. The event app itself costs 3,000 to 8,000 euros per year. Many companies reuse the same technology for several events, which lowers the cost per event. Live Impact advises whether gamification is worth the investment, based on your event goals.