Five benchmarks count for corporate events. First, the turnout rate: 40 to 80 per cent of those invited. Then the engagement rate: the share of participants who actively take part. Third is the NPS of speakers and programme, with seven as the target. Fourth is the number of new contacts per participant: five to ten is healthy. Fifth is conversion into leads or revenue.
On top of that you measure brand sentiment via mentions on social media. And retention via the share of speakers or participants who return. Not all benchmarks are relevant for every event. Decide in advance what you want to measure. Live Impact helps you set up and monitor the measurement framework.