Which channel do you use to send an event invitation?

Question

Accepted Answer

The best results come from a multichannel approach. Email works well for large groups but has an open rate of only 20 to 30 per cent. A physical invitation (card, box) has a 100 per cent open rate and higher conversion; reserve this for VIP guests. Calling personally delivers 80 to 90 per cent turnout for small, exclusive events. LinkedIn and social media work for public events. Combine: save-the-date by email, a personal message to VIPs, a reminder via WhatsApp, a social post for the wider network.