How do you choose the right speaker for a corporate event?

Question

Accepted Answer

Don't start by searching for names but with your brief. First determine the theme and the core message of your event. Then determine the composition of your audience, the desired format (keynote, panel, interview) and the tone. Then search via three routes: a speaker agency, your own network, or content (who already writes or speaks about your theme). Always ask for a video of a previous performance to assess the energy and style. The best match is someone who reinforces your specific message from a unique perspective.