How does communication for internal events differ from external events?

Question

Accepted Answer

For internal events (staff), you use informal channels such as the intranet, Teams, Slack and managers as ambassadors. The tone is warm and engaged; timing is earlier and more frequent because staff need to arrange childcare and partner planning. For external events (clients, conferences), you use formal channels: email, LinkedIn, post and personal invitations. The tone is more businesslike. Always start earlier than you think, because leaders have full diaries. For both: the confirmation email is the most-read document. Always put the essential information in it.