Influencers make a product presentation bigger than your own network. Selection is central: choose on fit with brand and audience, not on follower count. A specialist influencer with 10,000 real followers works better than a lifestyle account with 500,000 broad followers. Approach influencers 8 to 12 weeks in advance with a personal pitch. State clearly what you're asking: live attendance, social posts, a testimonial or a combination. Offer something of value in return. Examples are: an exclusive preview, a product explanation by the maker, a photo moment with the leadership team or a sample to take home. Work with a brief of no more than 2 A4 pages with do's and don'ts. Be transparent about compulsory hashtags such as #ad or #partner. During the event, plan a separate zone for influencer content: good lighting, a product display, a short product explanation on an A5 card. Agree in advance which posts they publish and when. Live Impact builds influencer programmes that fit your brand story.