How much no-show is normal at a corporate event?

Question

Accepted Answer

At free corporate events, 30 to 40 per cent no-show is normal. At paid events that drops to 10 to 15 per cent. A turnout of 70 to 80 per cent is good for internal events. Above 85 per cent you're doing excellently. Below 60 per cent something is structurally wrong with your invitation strategy or the perceived value of your event. The difference between a full and a half-empty room isn't down to luck but to preparation: personal invitations, communicating scarcity, reminders with value and building commitment in the run-up.