The cost varies widely with the scale. An intimate reveal for 50 staff members costs €10,000 to €20,000. A multi-venue launch with internal and external events, production and communication materials can run up to €75,000 or more.
The budget typically covers: venue(s), production (film, lighting, sound), communication materials, catering, possibly entertainment and logistics. The spread depends on the number of venues, the number of guests and the level of ambition.
Start planning early: at least ten weeks ahead. Read more about budget and planning in our article on organising rebranding events.