The cost varies by format. A seminar for 50 attendees costs €75 to €150 per person. A product launch with special production €150 to €250. An executive dinner for 25 decision-makers can come out higher due to the exclusivity of the venue and culinary programme.
The cost per lead is higher than with digital campaigns. But the quality is incomparable. You don't calculate the ROI on the evening itself. It follows three to twelve months later, in closed deals and deepened relationships.
Read tips on budget and ROI in our article on organising B2B marketing events.