How many influencers should you invite to an event?

Question

Accepted Answer

For most influencer events, a group of 15 to 30 influencers is the optimum. Large enough for serious impact on social media, small enough for personal attention and an exclusive feel. Mix macro-influencers (50,000+ followers) with micro-influencers (5,000 to 50,000 followers). Macro-influencers deliver reach, micro-influencers deliver engagement and credibility. Also invite non-influencers such as journalists, industry experts and loyal clients. That gives the event credibility and prevents it from feeling like a staged marketing moment.