The lead time depends on the scale and complexity. A company drinks event up to 50 people you plan 4-6 weeks in advance. A staff party or kick-off of 50-150 people needs 8-12 weeks. A conference of 100-300 people requires 3-6 months of preparation, and a large gala or award ceremony 6-12 months. An international incentive trip or multi-day event takes 12-18 months.
In popular periods like December, June and September, count on 30-50% longer lead times. Venues and entertainers are booked up earlier in those months than you'd expect.
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