For an internal drinks rhythm: 4 to 6 times a year is ideal. That suits a team of 20 to 80 people. Less than 4 times feels like an exception rather than a habit; more than 6 times can wear thin. Client drinks you plan differently: 2 to 4 times a year. Pick logical moments like the new season, a company birthday, or a product launch.
The rhythm gives staff and clients something to hold on to — they know something is coming. That sense of continuity is exactly what turns drinks into a cultural tool.
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